Cape Town is set to welcome global tourism leaders as World Travel Market Africa returns to the Cape Town International Convention Centre, positioning the city at the centre of one of the continent’s most influential travel industry events.
World Travel Market Africa, widely regarded as one of the continent’s premier business-to-business travel exhibitions, will take place in Cape Town from 13 to 15 April, drawing industry professionals from across Africa and around the world.
Hosted at the Cape Town International Convention Centre, the event provides a platform for tourism stakeholders, destination marketers, travel agencies, and technology providers to engage directly with decision-makers, generate business leads, and explore new market opportunities.
The exhibition is designed to facilitate both inbound and outbound travel growth, offering participants the opportunity to launch new products, form strategic partnerships, and gain insights into evolving global travel trends. With a strong focus on innovation and collaboration, the event plays a key role in shaping the future of the tourism sector across the continent.
Attendees can expect a diverse programme of activities, including large-scale exhibitions, targeted networking sessions, and educational content tailored to different segments of the industry. Key focus areas include leisure tourism, travel technology, meetings, incentives, conferences and exhibitions, as well as specialised sectors such as sports tourism and emerging niche markets.
Several co-located conferences will run alongside the main exhibition, including the African Tourism Investment Conference, the Travel Tech Conference, the Sports and Events Tourism Exchange, and EQUAL Africa. These sessions provide deeper insight into investment opportunities, digital transformation, and inclusive growth within the tourism sector.
Organisers say the event contributes significantly to economic activity by attracting international visitors, promoting African destinations, and strengthening industry collaboration. For Cape Town, hosting the event reinforces its status as a leading global travel destination and a hub for major international conferences.
With thousands of industry professionals expected to attend, World Travel Market Africa is set to generate substantial exposure for both local businesses and the broader tourism economy.
Source: Cape Town Events – Listing
